Salesforce, based in San Francisco, California, is a cloud computing enterprise known for being an innovator of customer relationship management (CRM) software. It offers a solution that helps small- to medium-sized businesses (SMBs) manage their relationships with new or existing clients and improve customer service and marketing processes.
For your SMB to achieve success, you need an efficient system of gathering leads that convert to sales and attract repeat customers. And based on various research, Salesforce ranks high among the best CRMs available today, largely because it helps businesses close sales faster and with great ease.
What is Salesforce CRM?
Many businesses need a tool that can handle some of their most daunting customer service, sales, and marketing tasks. A CRM software like Salesforce is heaven-sent because it enables them to streamline those tasks, saving valuable time and resources.
Moreover, Salesforce helps an enterprise's marketing team form and keep track of their marketing campaigns to gauge the success rate and automatically give leads to their sales department. Salesforce also helps the customer support team by monitoring various customer issues and tracking them until they are resolved based on parameters like client hierarchy and issue resolution time. This will improve the level of customer satisfaction as the concerns are dealt with in an organized and speedy manner, thanks to the availability of customer data in the cloud and the Internet of Things (IoT).
Salesforce also offers extensive reporting features and visual dashboards that provide visibility on what is going on in relevant departments. Your team will benefit from its comprehensive training and support features such as video tutorials and an online help manual so that users can easily find the answers to their questions.
On top of these features, Salesforce is among the top CRM software in the market today for the following solid reasons:
Flexibility from the Cloud
Salesforce concentrates on providing a software as a service (SaaS) product solution to clients, allowing the software to be extremely flexible and easily accessible from any location.
It also gives businesses the freedom to customize how they want to implement the software.
Benefits of AppExchange
AppExchange, the Salesforce store, expands the CRM’s capabilities with a variety of prebuilt solutions that can easily be installed and integrated with the Salesforce platform. In this online marketplace, Salesforce customers can access thousands of verified apps that will expand the CRM’s capacities, and a variety of prebuilt solutions that can easily be installed and integrated with the Salesforce platform. In this online marketplace, Salesforce customers can shape the CRM according to their specific business needs.
An active CRM community connected by social media
The developers of Salesforce have implemented a strategy that addresses customer concerns with the CRM system. They proactively watch over and interact with customers via their social media accounts and offer online venues (such as forums) for their clients to make themselves heard.
This lets businesses that heavily depend on CRM work together to optimize Salesforce. And by taking care of this community, Salesforce provides its customers with the right information and support so they can be successful.
The experts at Complete Technology can provide your SMB with the right IT solutions. Our company redefines IT services for customers in Kansas City by letting them focus on their business, not IT distractions. Get in touch with us today and we’ll give you a free consultation to show how our solutions will help your business.
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