Adobe is practically a household name. Its applications like Photoshop, Acrobat, and Flash Player are used almost ubiquitously in home offices, agencies, and businesses around the world. Although these tools are effective solutions when used independently, their real power can be harnessed when used collaboratively.
In 2017, Adobe announced new enhancements to its cloud platform, aimed at improving businesses’ digital experiences by centralizing data across their suite of tools and compiling all of its diverse digital clouds into a single enterprise view. They introduced the Adobe Cloud Platform as the technology powering existing services like Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud.
Key features of Adobe Cloud Platform
The new cloud platform has a lot for businesses of all sizes to enjoy. It’s a platform worth exploring due largely to these features and benefits.
The Adobe Cloud Platform is designed to allow Adobe products to integrate seamlessly with other tools. This encourages developers to be more innovative with the Adobe products and use them to build better digital experiences for customers.
Sensei is the Artificial Intelligence and machine learning technology powering Adobe’s digital experiences. It’s behind all the intelligent features and services in Adobe’s products. Sensei is a powerful content management and publishing tool that helps creatives decipher data for marketers quickly and efficiently.
Designed with mobile in mind, the Adobe Cloud Platform pioneers development for virtual reality, augmented reality, and voice control. And it’s not just mobile-friendly. It sports SDKs for mobile app development.
A True Cloud Experience
Adobe calls its cloud platform “cloud native.” There are no servers, it’s driven by open development, and utilizes event-driven integrations.
The new kid on the block is Launch, a tag management solution built on the Adobe Cloud Platform. Launch’s claim to fame is its ability to unify marketing ecosystems. Its open API allows Adobe products and third-party products to work together, integrating tools and data for more connected experiences.
Benefits of Adobe Cloud Platform for Businesses
Better Data Flow
The Adobe Cloud Platform is the tie that binds all your Adobe cloud tools. This means data is unified across platforms -- no more bottlenecks or reentry caused by operating on disparate platforms. The Adobe Cloud Platform’s API-first mentality also extends Adobe products to other marketing technologies, allowing data to flow freely between Adobe tools and third-party software.
Understand Your Customers Better
The goal of the Adobe Cloud Platform is to help businesses deliver better digital experiences to customers. They do this mainly by helping you centralize and standardize data to deliver better customer experiences.
You can define behaviors, take action in real time, and predict customer behaviors. Anyone in your organization will be able to access the data they need to provide a better experience.
Ready to go to the Cloud?
If your business is ready for Adobe’s cloud platform but unsure how to get started, we’ve got you covered. All you need is a little IT support and you can harness the potential of Adobe’s Cloud Platform. Complete Technology is versed in cloud technology and has helped many businesses in the Kansas City area implement Adobe’s solutions. Contact us today to get started or to learn about our complete hardware, software, and IT service offerings.