The Benefits of a Centralized Domain

The Benefits of a Centralized Domain

When you started your business, you knew you needed a domain name. As time went on, you added more. You purchased your business name’s dot com, net, org, and any others you could think of.

You wanted to protect your brand and consolidate traffic. Now, much to the chagrin of your IT support department, you have multiple domains across multiple registrars. You had the right impulse, but there’s no time like right now for domain name centralization.

What Is a Centralized Domain?

If you find yourself with multiple domain names registered with multiple sites (GoDaddy, HostGator, etc.), then you know what a hassle it can be. Multiple logins for domain management, multiple email servers, and billing cycle all over the place can be frustrating.

Thankfully, it doesn’t have to be that way. Domain name centralization consolidates all your domain names into one easy-to-manage, centralized account.

The Benefits of Domain Centralization

Centralizing your domain is a quick, easy, and cost-effective way to manage your online presence. Here are just a few ways your company can benefit from a centralized domain:

Lower Costs

Reducing your domain management costs is one of the more immediate results of centralization. By consolidating your domains with one registrar, the savings become apparent. This occurs both in real dollar costs as well as the IT support costs associated with your domain management.

Improve Efficiency

It goes without saying that one login and one password is better than half a dozen, and centralization alleviates the need for all those extra credentials. It keeps your domains and associated products secured under one roof, easy to access when needed.

What’s more, when your IT support company needs to make significant changes to your infrastructure, such as a server upgrade, the transition is much easier.

Imagine you have multiple filing cabinets in your office. Each folder represents an important piece of your IT infrastructure. Let’s say you were going to make a change to your filing system that will impact each file in each folder in every single drawer. Major hassle, right?

Needless to say, it would be far easier if you only had to adjust a single folder or single drawer. In the same vein, a centralized domain eliminates the need to manage multiple ‘files’ or ‘drawers’ -- i.e., your domains’ components.

Better Protect Your Brand

One of the reasons you wound up with so many domain names in the first place is a desire to protect your brand. With centralized domain management, your domain names are brought under one umbrella to do just that. Centralization provides better protection against web traffic scams, copyright infringement, and other nefarious activities.

Create a Consistent Online Presence

Your online presence is an extension of your brand. Centralizing your domains is an excellent way to maintain a consistent image online. With multiple domain registrations, it’s easy for online directories to become confusing, outdated, or even inaccurate.

With centralization, all directories including your whois (the main domain registration database) records will be consolidated and provide an accurate and efficient account of your ownership.

Ready To Centralize?

If the above sounds like a good idea but you don’t know where to start, relax. At Complete Technology, we have you covered! We provide managed IT services and IT support to businesses in the Kansas City area just like you, and whether you’re looking for domain centralization, help desk support, or proactive management, we have the expertise you want and the services you need. Contact us today for a free assessment.


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